That said, early projections of Snapchat as the app to take on Facebook seem very unlikely. It started to see some recovery when its usage increased, especially in other parts of the world such as India, Saudi Arabia and Mexico. This sent the company’s stock tanking, from a high of $27.09 at IPO in 2017 to $4.92 on 21 December, 2018. The search for new forms of social interaction came as Snapchat’s growth started to stagnate, with daily active users decreasing from 191 million in Q1 2018 to 186 million in Q4 2018. ABC, BBC, Buzzfeed, Metro-Goldwyn-Mayer and NBCUniversal have all been tied to Snapchat Originals, although only a few have launched since it debuted in 2018. Snapchat has added original video series to the app, in the form of Snapchat Originals. It’s our job to make sure they see it, fall in love with it, and then grow your brand like crazy. There’s a massive segment of people who want your app. They Won’t Be Able to Click INSTALL Fast Enough
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